Top 5 Business Apps Performance in Colombia Q4 2024

In the fourth quarter of 2024, the performance of the top business apps in Colombia showcased varied trends in downloads and active users, as reported by Sensor Tower.

Microsoft Teams saw its weekly downloads peak at around 101K in late October, before declining steadily to approximately 13.6K by the end of December. Active users mirrored this trend, starting at over 6M and decreasing to about 3.3M by the quarter's end.

For DiDi Driver: Drive & Earn Cash, downloads began at 51K, gradually decreasing to around 30K. Despite this, active users exhibited some fluctuations, reaching a high of 622K mid-quarter and concluding with 607K.

Zoom Workplace experienced a peak in weekly downloads at 43K in October, which then tapered to 11.5K by December. Active users also decreased from over 2.5M to around 1.2M over the same period. Revenue showed minor fluctuations, with a peak of approximately $2.7K in early December.

Sistecrédito Personas demonstrated a consistent increase in downloads, reaching about 45.5K by mid-December. Active users remained stable, fluctuating between 600K and 700K throughout the quarter.

LinkedIn: Jobs & Business News maintained stable downloads, with a notable increase to 26K in the last week of December. Active users ranged from 1.8M to over 2M, while weekly revenue varied, peaking at nearly $22K in late November.

For more detailed insights, visit Sensor Tower's platform.